A tale of two cows
/
I found this infographic which I thought I'd share with you.
Read MoreA story of gift horses and mouths...
/
This week the Masters is on. If you're not a golf fan, it's the competition where the winner gets a horrible green blazer at the end. Anyway, this story is not about the blazers. It's about how a small local business failed to take advantage of a perfect opportunity to get some new business, build its profile, and sell lots of food, drink and other merchandise.
Read MoreGreat apps to help customers find you
/Location-finding apps and business directory apps make life easier when you are on the road. Not only can you find what you need but you can also help customers find you by showing them the location of your business.
Read MoreThe Genius of the Infomercial
/
This is probably the most 'uncool' thing I've ever admitted to anyone. But I love infomercials. You know, those 15-20 minute ads that you see on Film 4 or other digital channels late at night or early in the morning. They are more common in the US than in the UK, and I must confess that I've spent more time than is probably healthy watching infomercials while on holiday in the states. They just fascinate me. Some are actually very good - while others are truly awful (I've put in a video clip of some the worst examples below). I love the way they set out the problem in great detail, then swoop in with their solution leaving the viewer utterly convinced that their life will be incomplete without the steam cleaner that will completely deoderise their home with the 230 degree power of steam.
Read MoreSome facts about marketing over Christmas
/
Are people really too busy to read stuff you send them over Christmas? Here's some insight and facts from email marketing experts AWebber.
Read MoreSilly errors on wordpress
/
I've been experimenting with wordpress lately on a little project that will go live in January (more information on this another day). As a beginner in any new technology you are always afraid (or at least I am) of making a total fool of yourself - particularly when you're idiotic mistakes are public on your website for everyone to see.
Anyway, I found this infographic today from Copybloggers and thought you might find it interesting.
Read More66% of small businesses spending more time, money and resources on social media marketing
/
San Francisco based marketing firm, Vertical Response surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.
Read MoreDon't lose sight of some email marketing basics
/
I don’t know about you, but I seem to getting more and more sales emails these days. It’s almost as though people think the more emails they send me, the more likely I am to buy. Actually the reverse is true. Anyone who bugs me too much gets consigned to the spam black hole forever. This seems like an opportune moment to remind ourselves of some best practice email marketing basics.
Read MoreHow do you know people want to buy what you want to sell?
/
How do we really know that people want to buy what we want to sell? It’s an interesting question that many small businesses struggle to answer. Modern marketing is no longer about formulating an offering (product or service) and then finding customers, it’s about finding out what people want and need, and then creating your product or service accordingly. One of the easiest ways to make sure you are selling the right thing to the right people is to run a focus group.
Read MoreWhy case studies are still a great technique
/
Case study articles are a valuable tool to promote your business. Here's my simple formula for great case study stories for multiple uses.
