Businesses waste millions of pounds every year on ineffective marketing.
Question every marketing penny spent. Make sure all activities add value to
your business goals.

• Are you advertising in the right places?
• How up to date are your databases?
• Does Yellow Pages really deliver results?
• When did you last look at press relations?

• Are you networking effectively?
• Do your website and sales literature communicate clearly?
• Does your brand image need a revamp?