Simple, no-nonsense content marketing
bold & creative ideas | well targeted content | simple, low-cost websites
Here's the thing... You want people to read your website, engage with your social media, and get a clear understanding of what you're all about.
But... You're not a great writer. Or you don't have the time. Or maybe you just can't think of any more good ideas for your blog/Facebook page/Twitter/Pinterest accounts.
I generate tons of ideas for your content. I write it and suggest ways to get the message across. Then I work the hell out of it to make sure it gets seen by the right people, in the right place, at the right time.
Clear and concise digital content is vital to feel 'Google Love'.
Just cramming your web pages full of keywords and backlinks is no longer good enough if you want to get into Google's good books. Quality content is essential. It's not just about your website, good digital content needs be wherever your customers 'hang out' online. I write digital content for:
- Web pages
- E-newsletters
- E-mailshots
- Blogs and social media
- Ghostwriting 'guest blogs'
- E-books
I can help you define your key messages and weave them through all your external communication. This consistency and clarity will leave your customers in no doubt who you are and what you stand for.
Case studies have the power to sell your business and all it stands for.
In B2B marketing, one of the most powerful pieces of marketing you can create is the Case Study. They have a story-telling power that allows you to show the personality, values and capabilities of your business. Their versatility means they can be used in:
- As editorial features
- On your website
- As marketing collateral
- In proposal documents
- As blog and social media articles
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White Papers add weight and substance to your knowledge and expertise.
White Papers inform, educate and explain important issues to your customers. They present your undoubted expertise and knowledge in a format that can help you generate quality leads and build your 'thought leadership' position.
They show potential customers that there's real depth and gravitas behind your organisation.
